Media agencies are at the sharp end of the digital economy, working with multiple digital platforms for every client.
Each platform generates individual reports, which don’t add up, and a significant amount of data which needs bringing together for real analysis and reporting. Ad hoc and manual insight generation does not scale well, so agencies must adopt an approach that embraces integrations and automated workflows for quick decision making. This helps account teams adapt to changes in the market place, optimize marketing spend and deliver results for the client.
SPINR unifies data from the scattered marketing channels and partner technologies media agencies have to work with, and makes it immediately available to view and prepare. Old manual processes that are laborious and error prone, can now be replaced with automated workflows, feeding dashboards and reports with real-time data so you can work faster and smarter, quickly measuring results against agreed KPIs.
With bigger marketing budgets being committed to digital campaigns, it is more important than ever to have clean, unified data that delivers timely insights in the most helpful and transparent way possible. Agency account teams that fail to provide this level of accuracy and granularity will struggle to answer a client’s questions, regardless of whether a campaign succeeds or fails.